Tag Archives: VAR

3 Reasons Why VARs, Vendors, and Clients Need Waking Up

It’s a tough time to be a Value Added Reseller (VAR). For those who don’t know, VARs are a breed of IT consultant popularized in the 1990’s and still near-ubiquitous in certain channels. They’re hard to miss: Without going into too much detail, the VAR model is one of selling software licenses for the margin, [...]