People waffle, other stuff comes up, budgets drop… a lot.
At VM Associates, we just closed a deal from a client that contacted us back in December. It’s important to always remember that sales aren’t about what you’re selling, it’s who you are, what you represent to the customer (a solution to a problem) and how you handle that relationship as it develops over time.
Cloud computing tools help us leverage and maintain those relationships. Email and reminders from our CRM Solve360 keep potential clients in my mind. Sure, life gets busy and things slip through the cracks, but a bit of dedication and empathy for where businesses are and what they need goes a long way.
Sales are long, but life is short. Ask yourself where you’re positioning your client relations and what that means in the long run.