Sales Are Long, Life Is Short

Selling anything can be a mess mired in stress, anticipation and anxiety. Especially in Professional Services.

People waffle, other stuff comes up, budgets drop… a lot.

At VM Associates, we just closed a deal from a client that contacted us back in December. It’s important to always remember that sales aren’t about what you’re selling, it’s who you are, what you represent to the customer (a solution to a problem) and how you handle that relationship as it develops over time.

Cloud computing tools help us leverage and maintain those relationships. Email and reminders from our CRM Solve360 keep potential clients in my mind. Sure, life gets busy and things slip through the cracks, but a bit of dedication and empathy for where businesses are and what they need goes a long way.

Sales are long, but life is short. Ask yourself where you’re positioning your client relations and what that means in the long run.

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  • David Ednie

    With the right tools being used in the
    right way you can take a lot of the stress out of tracking the conversations
    with customers. By being there ready to continue the conversation when they are
    you will reduce the effort and shorten the sales cycle. When the customer sees
    that you are aligned with where she is in her buying journey she will
    experience trust, rapport and the feeling of being understood. Here is the
    takeaway: People don’t buy on product or price they buy because they feel
    understood. Question: Are you fully leveraging today’s cloud-based business
    applications to transform your customer conversations into revenue?